I probably should have posted this earlier in the game, but in my quest to research Food Pantries and their logos, I also was researching the art of branding and logos as a whole. Through Google Scholar, I was able to find an online book, called, “Logo Design Love:  A Guide to Creating Iconic Brand Identities.” For the sake of researching in a time constraint, I’m only focusing on Chapter 2.


Even before this project, I’ve always had a sort of fascination with the power that branding can provide. In Chapter 2 of this book, the importance of logos and brand power is explained in simple and relatable terms. Personally, I think the entire book is worth reading, but to summarize Chapter 2:

  • Older businesses (such as Kellogg’s) have been using the same logo (or a variation of the original) for years. After so many years, the logos become a symbol of trust for consumers . When they see this company’s logo, they automatically recognize it as a good brand.
  • Logos give companies a face. Or rather, it’s often what people think of first when they think of the business. So much so that the logo/brand becomes a promise of what that company will provide.
  • Many famous companies can be found all around the world, and logos act as a sort of universal language. They are understood and recognized by everyone.



Keep those things in mind as you look at a majority of the most famous brands in the world. It’s very true!


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